Enterprise 2.0 Internal Evangelist of the Year

Internal Evangelist of the Year 2009

On Tuesday, November 3, 2009 I was honored to receive The 2.0 Adoption Council‘s inaugural Internal Evangelist of the Year award at the Enterprise 2.0 conference in San Francisco.

This was a great moment for me personally, but more importantly a great moment for CSC. At a time when few large case studies exist of companies making progress in large-scale Enterprise 2.0 deployments, CSC was able to demonstrate its thought leadership in this new area. We now are in the forefront of this area with the likes of Lockheed Martin, EMC and Booz Allen Hamilton in taking advantage of these newer type of tools enabling greater collaboration, collapsing time zone and distance barriers.

In just 20 weeks, our C3:Connect. Communicate. Collaborate. pilot achieved 25,000 registered users and over 2000 groups of interest. The metrics and user anecdotes from this pilots were so convincing that the pilot proved to be a successful 5th stage in our business case ensuring the continuity of the platform from pilot to full enterprise program.

Andre McAfee

This award was introduced at the Enterprise 2.0 Conference by e2 Moderator – Andrew McAfee, Center for Digital Business, MIT Sloan School of Management, Principal Research Scientist.

He coined the phrase “Enterprise 2.0” in a spring 2006 Sloan Management Review article to describe the use of Web 2.0 tools and approaches by businesses. He is also a blogger about Enterprise 2.0 and his book Enterprise 2.0 will be published in 2009 by Harvard Business School Press.

4074030444_a805046ae3_mPresenting the Award itself and a token gift was speaker – Robert Brown, SVP of Client Services, Jive Software.

In my acceptance speech I recognized the tremendous executive sponsorship we had behind this program and recognized Lem Lasher, John Glowacki, Ralph Pacheco, Dave Bogan, and Judy Annett-Donnelly for their sponsorship, guidance and support for this effort.

And of course, the success of our work at CSC would not have been possible without the hard work and dedicated efforts of our core team members John Chambers, John Macioci,Don Henn, our global advocates, and C3 lifeguards who worked so hard with us over the months to make the adoption of this program a success and beneficial to our employees.

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Other Media from this Enterprise 2.0 Award Event

About The 2.0 Adoption Council

The 2.0 Adoption Council is a collection of managers in large enterprises that are charting the course for Enterprise 2.0 adoption in companies with 10,000 employees or more. As “internal evangelists” we all share a common enthusiasm for bringing a new way of working to our representative companies. The “Internal Evangelist” (IE) has to carefully balance the needs of the business with an incredible responsibility to drive change in the organization with tools and practices that are outside of the comfort zone of most large enterprise employees, not to mention the pockets of organizational resistance predisposed to preserving Enterprise 1.0.

I am honored to network with awesome professionals from major enterprises. I have already learned so much from my council members and find it an incredible opportunity to ask and answer questions on adoption practices. I encourage new evangelists to get involved with the Council.

About the Internal Evangelist Award

One member of the 2.0 Adoption Council will be selected to exemplify the tenacity, courage, and sheer energy it takes to inspire a large enterprise to embrace the principles and practices of Enterprise 2.0. The award will be announced at the Enterprise 2.0 Conference in San Francisco.

“…the job of the internal evangelist is far, far more difficult. These folks toggle between fighting the good fight every day and then slipping uneasily into a sort of DMZ where they can peek out into the broader community for support and the rejuvenation they need to go on fighting another day. It’s often a thankless job with no clear roadmap for advancement, yet the majority of them do it because they believe in the principles of the 2.0 movement. I celebrate them!”

Photos above

All photo credits above (c) Alex Dunn http://www.flickr.com/photos/adunne/tags/enterprise20conferencesanfrancisco2009/

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CSC is awarded JiveWorld’s Inaugural Community Adoption Award

I received, along with a colleague of mine, John Chambers, Jive’s Community Adoption award at the inaugural JiveWorld conference earlier today. This award went to CSC for the launch of its internal community “C3: Connect. Communicate. Collaborate.”

Through the  tenacity, credibility and trustworthiness of those involved, the CSC team  secured a phenomenal level of executive endorsement from the onset and  established a clear linkage between its “enterprise 2.0” initiatives to the  company’s core business strategic objectives. Through enabling a strong global advocate network and allowing collaboration patterns to emerge, C3 enjoyed viral  success in only 20 weeks, achieving 25,000 registered users, over 2000 new  groups and generating over 1 million page views a month.

The Community Adoption Award was set up by Jive with the following in mind:

Building a useful and engaging community is one thing, getting people to join the community and participate is another.

The successful launch of a community is a complex process involving multiple company groups to build buzz, educate users and encourage involvement. Many of Jive’s customers launch large marketing campaigns to promote a new community where others leverage word of mouth and other social media tools to drive people to their community.

We are honored to accept the award on behalf of many of our CSC team members and global advocates who worked so hard with us over the months to make the adoption of this program a success and beneficial to our employees.

Six customers in total, United Business Media (UBM), NIKE Inc., National Journal Group, CSC, Kaiser Permanente, and Swiss Re were recognized for outstanding achievements in their social business strategies. Read Jive’s Press Release for more details.

The 2.0 Adoption Council

Conferences are a great way to network. As great as these social media tools are, sometimes there’s no better way to build or reinforce your network, or ties, than meeting people in person.

In this context, I’m speaking of the recent Enterprise 2.0 conference held this past June in Boston.

I have been aggressively pursuing an Enterprise 2.0 strategy for a Fortune 500 company the last year, and much of the year what I was doing was semi-confidential.

But by June, our deployment pilot was well underway. So it was great to come armed to my second E2.0 conference with lots of questions, a few relationships already established and a passionate enthusiasm to learn more.

I ran into folks I met last year and folks, of course, from my own company who I rarely get to see, but always enjoy hanging out with (Mark Masterson, Sherri Hartlen-Neely and Doug Neal). But I also got to meet new folks in the industry (I’m sure I’ll forget some names, so please forgive me upfront.) Megan Murray and other folks from Booz Allen Hamilton (who I met briefly at last year’s E2.0 and Confluence User Group), Patricia Romeo from Deloitte, Jamie Pappas from EMC (who I had talked to and exchanged emails with but never met), Ted Hopton from UBM (again who I had just started to get to know virtually), Greg Lowe from Alcatel-Lucent (who now ranks among my top Twitter friends, always reliable for the occasional dig or sarcasm!), Gia Lyons from Jive Software (ok, we have met and chatted a lot this year, but it was a great bonus to hang out!), Ryan Boyles and Luis Suarez from IBM, Rachel Happe and Jim Storer from The Community Roundtable, Ed Sullivan from Radian 6 and finally, and most importantly, Susan Scrupski who we all know as ITSinsider.

It turns out, I didn’t get to spend nearly enough time talking to Susan as I would have liked. But what I missed out on during that conference, I have more than made up for since.

Apparently Susan noticed what most of us noticed this year at the Enterprise 2.0 Conference – and that was “Where are the customer case studies”? Yes, there were a few. But all of us who are trying to ‘do E2.0’ behind our firewalls are so looking for those stories (successes, lessons learned, how to make a case, where are the struggles and are we any better off than last year?).

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I am grateful to the few folks that did get in her ear that week, because under her leadership The 2.0 Adoption Council is now underway. And I am grateful to have been invited as an early member, along with Mark Masterson, from CSC.

“We are a collection of managers in large enterprises that are charting the course for 2.0 adoption. Although we may use different platforms and tools, we all share a common enthusiasm for bringing a new way of working to our representative companies. We call ourselves “internal evangelists” and some say we have one of the most difficult, yet exciting jobs in the global marketplace.”

Membership into the council is limited to 2 members from any enterprise (10K+ employees) actively engaged and leading E2.0 efforts.

Since this Council kicked off almost a month and a half ago I have already received great personal benefits.

First – I have already been able to benchmark best practices and case studies with a few members. This has directly benefited the next stage in our internal deployment.
Second, in just a few short weeks my network of colleagues and experts who share the same passion and focus that I do has expanded exponentially. I no longer feel isolated behind my company’s firewall. This in turn makes me more valuable to my employer as I can now draw upon experiences from other members rather than what I think might be the answer.
Third, and related to the above, I’ve already been able to ask questions and get them answered from this community. And quickly, too.
And finally, I am finding it fun to share my own experience and case studies with others.
  1. I have already been able to benchmark best practices and case studies with a few members. This has directly benefited the next stage in our internal deployment.
  2. In just a few short weeks my network of colleagues and experts who share the same passion and focus that I do has expanded exponentially. I no longer feel isolated behind our firewall. And I have met many more E2.0 evangelists since the conference.
  3. Related to the above, I’ve already been able to ask questions and get them answered from this community. And quickly, too.
  4. And finally, I am finding it fun to share my own experience and case studies with others.

Membership in The 2.o Adoption Council is still open to new members. Won’t you join us? Engage. Evangelize. Empower. To learn more visit http://www.20adoptioncouncil.com/Blog/

CSC’s C3 Reaches Milestone In User Registrations

In just under 12 weeks of release, CSC’s “C3: Connect | Communicate | Collaborate” environment reaches a significant user registration milestone 22% user registrations, or 20,000 employees. At some point, I may make more stats more public, but we are certainly hearing great things from our users.

I am shocked every day when I boot up my computer at the passion our employees have for what we have provided. And I am grateful we have good early adopters, evangelizing this new capability and taking our experiment viral. I get elated when I see a new executive or ‘group president’ start blogging. And I am honored to have the executive sponsorship for this program that we do, who really understand why this is a core competency for our company and our employees.

And I am jazzed to start my day with testimonials like the following:

Not sure if anyone has told you personally, Lately!... Thanks so much for bringing C3 to CSC! I have been a long-time proponent of embracing Web 2.0.... As a "Digital Immigrant", I am just simply 'Proud 2 B CSC!'... Honored to see all of the "Digital Natives" take the baton and guide us in to Cyberspace! Proud 2 B CSC!  ~ Victor Malloy, CSC

2009 Speaking Engagements

I am pleased to announce that I will be speaking at JiveWorld’09 in San Francisco this coming October.  The JiveWorld site now has the agenda posted as well as speaker profiles online.

I am excited to be talking about two things I care a lot about:

  • 4 Steps to Secure Management Support for your SBS Initiative: CSC Case Study (Session)
  • Creating and Managing Demand for Jive SBS Employee Communities (Panel)

Now that I’m about a year into our own internal effort, I look back and wish that I had better case studies on both the topics above. My goal is to share the lessons we learned, things that worked well, things that we might have done different, all with the intent of helping the new wave of Enterprise 2.0 Evangelists on their way with their own deployments.

I have submitted these topics as well for Enterprise 2.0 in San Francisco (coincidentally the week following JiveWorld’09) but I have not yet been confirmed. Watch my blog for an update on other places you can hear our case study live.