Enterprise 2.0: It’s No Field of Dreams- A CSC Case Study

For several months, CSC’s Case Study has gotten some industry attention for an Enterprise 2.0 program pilot that was so successful it acted as the final stage in making the business case for an ongoing production deployment.

Be sure to sign up for the Enterprise 2.0 Conference in Boston this June to hear both CSC’s executive keynote and a detailed breakout session.

CSC’s Executive Business Sponsor Keynotes June’s Enterprise 2.0 Conference

Lem LasherCSC’s executive business sponsor, Lem Lasher, President of Global Business Solutions (GBS) and CSC’s Chief Innovation Officer, will be a featured keynote at this year’s conference. He will talk about “The C-Level Perspective: Social Collaboration Fueling Innovation, Business Results and Competitive Advantage”

Session Abstract:

“CSC has had remarkable success with social business software through a strategic, award-winning initiative called C3 to “connect people to people, connect people to content, and connect people to communities.” This global social collaboration platform enjoyed early success during its pilot phase collapsing time zones, distance and organizational barriers, reducing business development time and driving revenue and innovation.

Join this keynote to hear CSC’s C3 executive business sponsor Lem Lasher give insight on why he chose to sponsor this program and how it aligned with CSC’s broader strategic collaboration and innovation initiatives required for fueling the company’s growth and competitive strategy. Finally, Lem will share his thoughts on successfully engaging executive sponsors and how to tailor your business case to the C-level.”

“Enterprise 2.0: It’s No Field of Dreams – A CSC Case Study”

CSC knew that success with an Enterprise 2.0 program required more than just deploying a tool, we knew it required planning for the people, planning a solid adoption program. Come hear CSC’s case study, presented by Simon Scullion and Claire Flanagan at the conference on Tuesday, June 15, 2010, 1:00 PM-2:00 PM

Session abstract:

“You’ve secured sponsorship for your E2.0 initiative. Now what? You know you need top management involvement to establish “formal” support. You’ve also heard you need groundswell support, too. But how do you get both? And what’s the right mix of each to foster success? And how do you ensure that when you build the environment, your users will come?

Come learn how CSC got beyond the Field of Dreams with a robust adoption campaign for “C3: Connect. Communicate. Collaborate.”, its global internal social business software initiative that collapsed time zone, distance and organizational barriers.  We’ll discuss our multi-tiered advocacy strategy that augmented our formal, global communication plan and provided the bottoms-up support that was fundamental to the viral, early adoption success of this industry-recognized global initiative.”

Be sure to register, if you haven’t already. I hope to see you there.

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About Claire Flanagan
Claire Flanagan is a Director of KM and Enterprise Social Business & Community strategy at CSC. Views expressed are her own.

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