Do you think you’re a Social Business Guru? Prove it.

Are you leading a social business initiative for your enterprise? Have you been on this journey for a few years and realizing you’re beyond the “how do I measure adoption” phase? Are you looking for more advanced topics, ones that only experienced social business evangelists face a year or two into their social business journey?

If you’ve answered “Yes!” to the questions above AND if you are a Jive Customer then the “Social Business Guru” Track at JiveWorld 2011 is for you in Las Vegas, October 4-6, 2011.

This track is for customers, by customers. “Advanced” customers that is.  This track will feature advanced topics for employee and market facing communities around three key topics:

  1. Advanced Structure
  2. Advanced Engagement
  3. Advanced Measurement

Each session will feature a deep dive  not just on one, but on two customer case studies. But that’s not all, each session will end with a rapid fire breakout/workshop session, giving attendees time to discuss an advanced topic with their peers to exchange new ideas and advanced approaches to key business problems.

Here’s a summary run down of all the topic sessions and speakers:

  1. “Advanced Structure: My Jive Turned Into My Intranet. Now What?”  Krissy Espindola, T-Mobile; Gary Lungarini, CSC
  2. “Advanced Structure: Weaving Community Into The Corporate Website”  Dianne Kibbey, Premier Farnell; Tristan Kime, Sprint
  3. “Advanced Engagement: Getting Beyond Adoption in an Employee Community”  Jem Janik, Alcatel; Tracy Maurer, UBM
  4. “Advanced Engagement:Getting Beyond Registrations in a Customer Community”.  Mark Brundage, Adaptu; John Summers, NetApp
  5. “Advanced Measurement:Measuring and Acting on Employee Community Data”.  Ted Hopton, UBM; Brice Jewell, Cerner
  6. “Advanced Measurement:Proving Return on Engagement with External Communities”. Olivier Blanchard, BrandBuilder Marketing
  7. “Social Datapalooza Panel”  If the mere mention of the word “analytics” makes you swoon—in a good way—then this session is for you. Olivier Blanchard, The BrandBuilder; Brice Jewell, Cerner; Kathryn Everest, Jive Software; David Gutelius, Jive Software; Karl Rumelhart, Jive Software; Deirdre Walsh, Jive Software

I’m excited to help bring this new customer advanced track to JiveWorld this year with my Jive Software partner, Gia Lyons.

So if you’re a Social Business Guru, and you’re wondering ‘WIIFMA” (“What’s in it for me: Advanced”), then PROVE IT. Join this track to learn and share your experience with your peers!

And oh yeah.

If you’re a “newbie” at your social business journey, don’t forget to sign up for JiveWorld’s Boot Camp, a one-day dedicated workshop for Jive prospects beginning your journey.  Come listen to myself and other Jive customers share key strategies you will need for success!

Join me September 8, 2011 at AIIM’s Virtual Social Business Conference

I’ve had the pleasure of meeting AIIM’s Jesse Wilkins and the fabulous Andrea Baker in the last year. And I’m excited they’ve invited me to participate in AIIM’s Virtual Social Business Conference coming soon on September 8, 2011.

This virtual event will run from 11 AM ET through 5pm ET and will be jammed packed with industry thought leaders and practitioners. Attendees can choose to attend sessions covering three main topic tracks:

  1. Strategies – get strategies for engaging customers and empowering staff
  2. Use Cases – learn from experience of early adopters and visionaries
  3. Governance – learn how to manage social processes and technologies

When it comes to deploying social collaboration tools for the enterprise, you hear you can’t plan to go viral. But you can’t go viral if you don’t plan well. And how do you ensure that when you build the environment, your users will come?

Register to join this virtual conference and learn how CSC got beyond the “Field of Dreams” and went viral with their industry award-winning adoption practices for its employee community titled “C3: Connect. Communicate. Collaborate.” I’ll also share a glimpse at our expanding social business strategy, bringing state of the art collaboration capabilities to our eco-system of customers, partners and prospects.

For more information, visit AIIM’s Social Business Virtual Conference page, or register now!

Join me at J. Boye Conference in Philadelphia, May 3- 5, 2011

I will be speaking at J. Boye’s third North American conference in Philadelphia this May 3-5, 2011. J. Boye

Billed as an idea sharing summit for web and intranet professionals, this conference promises to provide a fantastic learning and networking event for online professionals. In considering this event, I was immediately impressed with the simultaneously high focus on case study content and social events to enrich the networking experience.

I’ll be participating in two sessions.

Tuesday Tutorial: “Social Business Collaboration: A Practical Framework for Adoption, Staffing, Governance and Education”

Join my colleague, Megan Murray and me as we provide a practical framework for socializing your intranet.

Enterprises are increasingly evolving their intranets into state of the art social business collaboration platforms using Enterprise 2.0 technologies where employees can locate expertise and assets, engage and interact, and co-create and collaborate along work topics. Wikipedia defines Enterprise 2.0 as “the use of “Web 2.0″ technologies within an organization to enable or streamline business processes while enhancing collaboration – connecting people through the use of social-media tools.” This workshop will arm the practitioner with a working definition of social business collaboration while providing practical advice for making the business case for change, planning for deployment and adoption, deciding on community models and governance, planning for education and measuring success.

Thursday Intranet Track Case Study Presentation: “Getting Beyond The Field of Dreams: Building a Successful Social Business Strategy, Inside and Out”

Join me on Thursday as I shared CSC’s Case Study in deploying social business tools for our 93,000+ employee community.

When it comes to deploying social collaboration tools for the enterprise, you hear you can’t plan to go viral. But you can’t go viral if you don’t plan well.

How do you ensure that when you build the environment, your users will come? Come learn how CSC got beyond the “Field of Dreams” and went viral with their industry award-winning adoption practices for its employee community titled “C3: Connect. Communicate. Collaborate.” Finally, this session will conclude with a glimpse on how CSC has begun extending social business capabilities to its eco-system.

For more information about the session context above, check out “A Successful Social Business Strategy: It Can be Done“.

Be sure to sign up, if you haven’t already.

Jive Champion Award Recipient At JiveWorld10

Last week, Jive announced customer awards along several key categories. I am honored to received the Jive Champion Award at this year’s  JiveWorld10, held September 14-16 at the InterContinental Hotel in San Francisco. 

This honor, I believe, recognizes not only my successful efforts in delivering a global, enterprise wide program and strategy for employees, and now for customers, but more importantly recognizes the impact I have made in communicating the value of Jive as a vendor and social business software in general externally to the market.

I have been fortunate to speak at many events in the last few years and have met many customers or prospects at varying stages of their journey. I get inspired when I see others share the energy and passion we all have in this space. We all realize for the first time we see the promise of decades worth of requirements only now starting to be delivered in these newer tools.

It is easy to be a Jive champion in a space that makes work fun. Yes, there have been many late nights (see my Work Life Balance: Does it Exist post), and CSC’s own journey has been exactly that – a journey. But it’s one that has delivered business results while inspiring workers to get energized about their job. And it’s one that has afforded me the opportunity to share and compare stories with many other colleagues of mine in the industry.

Are you ready to get going on your journey?

This is a great moment in our industry. As Jive likes to say, it’s the biggest “from” > “to” moment in our work and in our generation. A time where we can revolutionize the way work gets done.

Are you ready to join the social business revolution?  I urge you to download Jive’s Social Business Imperatives. A must read for anyone planning either a move in an employee community, customer community or social media engagement. Even if you don’t select Jive, that document is a good read to help you with ammunition you need to make your business case (though I believe if you do the evaluation Jive will be hard to beat).

Why I’m looking forward to JiveWorld 2010

As a Jive customer, I am so energized to attend this year’s JiveWorld. Again.

Why? Let me explain:

  1. Jive does conferences “right”.  I have been to several industry conferences (even one overseas) and I can tell you the best ones I attend are when customers share their stories. Yes, in this industry you do need to hear from experts from time to time. But the best value I’ve ever gotten is hearing from practitioners trying to execute programs I have an interest in and hearing them describe their goals, their challenges, their successes and their lessons learned. At JiveWorld, you get all that. Jive does a great job balancing Jive content (roadmap, keynote sessions) with real customer stories. No matter where you are on your deployment journey, you will find “a track for that” and a customer to learn from.
  2. Jive listens. Last year I think a number of us told them something like “awesome content, how the heck did you fit that in one day and a half?” So, this year, did you see the schedule? More customers, more tracks and two full days. Trust me, if you attend this year, guaranteed no matter what session or track you chose,  you will be missing valuable content going on in the other tracks. There is just no way to clone yourself to attend them all. But that’s ok, because Jive will make sure you have access to the videos and presentations after the conference concludes. So you can finish “attending” the conference when you go back home.
  3. Jive knows how to throw a party. Many of us got our professional avatars photographed at JiveWorld last year by the Jive-sponsored photographer. I have great memorable photos with my industry and Jive friends taken from Jive’s photo both (Jive that’s a hint: don’t get rid of the photo booth this year!). I still have fond memories of the goodies that were given out during the party. Heck, there were so many good things about the party I can’t really list them all. It still comes down to one thing, though. Jive knows how to put on a good event.
  4. JiveWorld provides fantastic networking opportunities. I re-acquainted myself with friends or made new ones. Jive was a tremendous help to many of us customers and prospects who wanted to line up “birds of a feather” sessions. Again, Jive listened and learned from last year, and I hear they have even better plans for facilitating customer and prospecting networking opportunities.
  5. And finally, Jive hires top talent who are passionate and energized. Let’s face it; it’s just darned too much fun to be around fun people!

If you are on the fence, I urge you to sign up. JiveWorld did sell out last year. And it will again this year.

There is a reason why Jive is the leader in three Gartner Magic Quadrants. Don’t you want to find out why? (Hint: Register Now!)


Enterprise 2.0 Internal Evangelist of the Year

Internal Evangelist of the Year 2009

On Tuesday, November 3, 2009 I was honored to receive The 2.0 Adoption Council‘s inaugural Internal Evangelist of the Year award at the Enterprise 2.0 conference in San Francisco.

This was a great moment for me personally, but more importantly a great moment for CSC. At a time when few large case studies exist of companies making progress in large-scale Enterprise 2.0 deployments, CSC was able to demonstrate its thought leadership in this new area. We now are in the forefront of this area with the likes of Lockheed Martin, EMC and Booz Allen Hamilton in taking advantage of these newer type of tools enabling greater collaboration, collapsing time zone and distance barriers.

In just 20 weeks, our C3:Connect. Communicate. Collaborate. pilot achieved 25,000 registered users and over 2000 groups of interest. The metrics and user anecdotes from this pilots were so convincing that the pilot proved to be a successful 5th stage in our business case ensuring the continuity of the platform from pilot to full enterprise program.

Andre McAfee

This award was introduced at the Enterprise 2.0 Conference by e2 Moderator – Andrew McAfee, Center for Digital Business, MIT Sloan School of Management, Principal Research Scientist.

He coined the phrase “Enterprise 2.0″ in a spring 2006 Sloan Management Review article to describe the use of Web 2.0 tools and approaches by businesses. He is also a blogger about Enterprise 2.0 and his book Enterprise 2.0 will be published in 2009 by Harvard Business School Press.

4074030444_a805046ae3_mPresenting the Award itself and a token gift was speaker – Robert Brown, SVP of Client Services, Jive Software.

In my acceptance speech I recognized the tremendous executive sponsorship we had behind this program and recognized Lem Lasher, John Glowacki, Ralph Pacheco, Dave Bogan, and Judy Annett-Donnelly for their sponsorship, guidance and support for this effort.

And of course, the success of our work at CSC would not have been possible without the hard work and dedicated efforts of our core team members John Chambers, John Macioci,Don Henn, our global advocates, and C3 lifeguards who worked so hard with us over the months to make the adoption of this program a success and beneficial to our employees.

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Other Media from this Enterprise 2.0 Award Event

About The 2.0 Adoption Council

The 2.0 Adoption Council is a collection of managers in large enterprises that are charting the course for Enterprise 2.0 adoption in companies with 10,000 employees or more. As “internal evangelists” we all share a common enthusiasm for bringing a new way of working to our representative companies. The “Internal Evangelist” (IE) has to carefully balance the needs of the business with an incredible responsibility to drive change in the organization with tools and practices that are outside of the comfort zone of most large enterprise employees, not to mention the pockets of organizational resistance predisposed to preserving Enterprise 1.0.

I am honored to network with awesome professionals from major enterprises. I have already learned so much from my council members and find it an incredible opportunity to ask and answer questions on adoption practices. I encourage new evangelists to get involved with the Council.

About the Internal Evangelist Award

One member of the 2.0 Adoption Council will be selected to exemplify the tenacity, courage, and sheer energy it takes to inspire a large enterprise to embrace the principles and practices of Enterprise 2.0. The award will be announced at the Enterprise 2.0 Conference in San Francisco.

“…the job of the internal evangelist is far, far more difficult. These folks toggle between fighting the good fight every day and then slipping uneasily into a sort of DMZ where they can peek out into the broader community for support and the rejuvenation they need to go on fighting another day. It’s often a thankless job with no clear roadmap for advancement, yet the majority of them do it because they believe in the principles of the 2.0 movement. I celebrate them!”

Photos above

All photo credits above (c) Alex Dunn http://www.flickr.com/photos/adunne/tags/enterprise20conferencesanfrancisco2009/

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.0 Generic License.

CSC is awarded JiveWorld’s Inaugural Community Adoption Award

I received, along with a colleague of mine, John Chambers, Jive’s Community Adoption award at the inaugural JiveWorld conference earlier today. This award went to CSC for the launch of its internal community “C3: Connect. Communicate. Collaborate.”

Through the  tenacity, credibility and trustworthiness of those involved, the CSC team  secured a phenomenal level of executive endorsement from the onset and  established a clear linkage between its “enterprise 2.0″ initiatives to the  company’s core business strategic objectives. Through enabling a strong global advocate network and allowing collaboration patterns to emerge, C3 enjoyed viral  success in only 20 weeks, achieving 25,000 registered users, over 2000 new  groups and generating over 1 million page views a month.

The Community Adoption Award was set up by Jive with the following in mind:

Building a useful and engaging community is one thing, getting people to join the community and participate is another.

The successful launch of a community is a complex process involving multiple company groups to build buzz, educate users and encourage involvement. Many of Jive’s customers launch large marketing campaigns to promote a new community where others leverage word of mouth and other social media tools to drive people to their community.

We are honored to accept the award on behalf of many of our CSC team members and global advocates who worked so hard with us over the months to make the adoption of this program a success and beneficial to our employees.

Six customers in total, United Business Media (UBM), NIKE Inc., National Journal Group, CSC, Kaiser Permanente, and Swiss Re were recognized for outstanding achievements in their social business strategies. Read Jive’s Press Release for more details.

Confirmed Fall 2009 Speaking Engagements

After a very successful 15 months behind me leading a grassroots effort that soon became a fully sponsored global deployment of social collaboration tools for our 90,000 employees, it’s time to share our enterprise social collaboration journey.

My goal now is to share the lessons we learned, things that worked well, things that we might have done differently, all with the aim of helping a new wave of Enterprise 2.0 Evangelists on their way with their own deployments.

With that in mind, I am pleased to announce that I will be speaking at several conferences this fall.

JiveWorld’09, San Francisco, October 27 – 29, 2009

In spite of a tough economy this year . . . Jive experienced record-breaking growth in 2009.  Behind that growth …

“is a roster of industry leaders who’ve said “yes” to Jive and “no” to business as usual. Social Business Software is at a tipping point. Companies are casting their votes to eliminate silos in exchange for more connected and productive business conversations. Employees and customers are, dare we say, happier. The time to bring us all together to maximize the potential of a more social business environment is now.”

I am honored to be invited to speak about two things I feel passionate about:

Enterprise 2.0 Conference, San Francisco, November 2-5, 2009

If you care about Enterprise 2.0, this is THE conference you want to attend. Typically held annually in Boston around June, this is the first time the conference moves to the West coast.

Our theme for San Francisco is “unlocking the business value of Enterprise 2.0″ with an emphasis on how real customers are using Enterprise 2.0 to enable more efficient, agile and highly productive workforces. The tools for Enterprise 2.0 are ready, and getting better all the time. Smart businesses are seeing the potential and investing in Enterprise 2.0 solutions. Now is the time to point to specific business challenges and opportunities that Enterprise 2.0 can address.

I’m honored to be invited by Susan Scrupski, Principal and Founder, 2.0 Adoption Council and SoCo Partners, to participate in a keynote panel this year titled Is Enterprise 2.0 A Crock? along with representatives from other major companies like Medtronic, Eli Lilly, Alcatel-Lucent, EMC, MetLife, and Booz Allen Hamilton.

Gilbane Boston,December 1-3, 2009

For 2009, the Gilbane Conference is more focused than ever on the business impact of content solutions that are here right now and ready to be implemented right now. Every program component is tied to the business issues surrounding your marketing, technical and enterprise content.

Rachel Happe, Principal & Founder of The Community Roundtable, will be moderating a panel Collaboration Challenges 4: Fostering and Supporting Conversations.  This topic will focus on the challenges to conducting conversations across the enterprise.

2009 Speaking Engagements

I am pleased to announce that I will be speaking at JiveWorld’09 in San Francisco this coming October.  The JiveWorld site now has the agenda posted as well as speaker profiles online.

I am excited to be talking about two things I care a lot about:

  • 4 Steps to Secure Management Support for your SBS Initiative: CSC Case Study (Session)
  • Creating and Managing Demand for Jive SBS Employee Communities (Panel)

Now that I’m about a year into our own internal effort, I look back and wish that I had better case studies on both the topics above. My goal is to share the lessons we learned, things that worked well, things that we might have done different, all with the intent of helping the new wave of Enterprise 2.0 Evangelists on their way with their own deployments.

I have submitted these topics as well for Enterprise 2.0 in San Francisco (coincidentally the week following JiveWorld’09) but I have not yet been confirmed. Watch my blog for an update on other places you can hear our case study live.

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