Do you think you’re a Social Business Guru? Prove it.

Are you leading a social business initiative for your enterprise? Have you been on this journey for a few years and realizing you’re beyond the “how do I measure adoption” phase? Are you looking for more advanced topics, ones that only experienced social business evangelists face a year or two into their social business journey?

If you’ve answered “Yes!” to the questions above AND if you are a Jive Customer then the “Social Business Guru” Track at JiveWorld 2011 is for you in Las Vegas, October 4-6, 2011.

This track is for customers, by customers. “Advanced” customers that is.  This track will feature advanced topics for employee and market facing communities around three key topics:

  1. Advanced Structure
  2. Advanced Engagement
  3. Advanced Measurement

Each session will feature a deep dive  not just on one, but on two customer case studies. But that’s not all, each session will end with a rapid fire breakout/workshop session, giving attendees time to discuss an advanced topic with their peers to exchange new ideas and advanced approaches to key business problems.

Here’s a summary run down of all the topic sessions and speakers:

  1. “Advanced Structure: My Jive Turned Into My Intranet. Now What?”  Krissy Espindola, T-Mobile; Gary Lungarini, CSC
  2. “Advanced Structure: Weaving Community Into The Corporate Website”  Dianne Kibbey, Premier Farnell; Tristan Kime, Sprint
  3. “Advanced Engagement: Getting Beyond Adoption in an Employee Community”  Jem Janik, Alcatel; Tracy Maurer, UBM
  4. “Advanced Engagement:Getting Beyond Registrations in a Customer Community”.  Mark Brundage, Adaptu; John Summers, NetApp
  5. “Advanced Measurement:Measuring and Acting on Employee Community Data”.  Ted Hopton, UBM; Brice Jewell, Cerner
  6. “Advanced Measurement:Proving Return on Engagement with External Communities”. Olivier Blanchard, BrandBuilder Marketing
  7. “Social Datapalooza Panel”  If the mere mention of the word “analytics” makes you swoon—in a good way—then this session is for you. Olivier Blanchard, The BrandBuilder; Brice Jewell, Cerner; Kathryn Everest, Jive Software; David Gutelius, Jive Software; Karl Rumelhart, Jive Software; Deirdre Walsh, Jive Software

I’m excited to help bring this new customer advanced track to JiveWorld this year with my Jive Software partner, Gia Lyons.

So if you’re a Social Business Guru, and you’re wondering ‘WIIFMA” (“What’s in it for me: Advanced”), then PROVE IT. Join this track to learn and share your experience with your peers!

And oh yeah.

If you’re a “newbie” at your social business journey, don’t forget to sign up for JiveWorld’s Boot Camp, a one-day dedicated workshop for Jive prospects beginning your journey.  Come listen to myself and other Jive customers share key strategies you will need for success!

The 2.0 Adoption Council Internal Evangelist of the Year 2010

Last week, I announced The 2.0 Adoption Council’s Internal Evangelist of the Year for 2010 at the Enterprise 2.0 Conference in Santa Clara.

Below is the text of the speech along with the award winner announcement. . . .

The 2.0 Adoption Council Internal Evangelist of the Year Award Keynote

I’m here to announce this year’s Internal Evangelist of the Year Award. Before I do that, let me share a few words about The 2.0 Adoption Council.

About the Council

In the Summer of 2009 after the June Enterprise 2.0 Conference Susan Scrupski and a few conference attendees were reflecting over dinner conversation how very few practitioner cases studies there were at that conference.

Hoping to change that, Susan formed the council to bring practitioners together to connect, share, network and advance the industry’s collective knowledge in this space around what it takes to build a business case, drive acceptance, drive adoption and drive a deployment program.

Membership

Today there are around 100 active members, all leading enterprise 2.0 programs within their organizations. While we may all use different platforms and tools, we all share a common desire to transform the way in which our organizations work and the way in which our workers get work done.

Benefits of The 2.0 Adoption Council Membership

While I am further along in my own journey than perhaps new members might be, every day I still learn from a fantastic community of professionals, people who are leading very aggressive programs in their organizations.

When I have questions, need to add new parts to our program, or figure out how to tackle an issue or benchmark best practices, I know I have ready access to a community of smart professionals to help guide me. I’ve also ensured to share my knowledge with other members as well. Bottom line, membership has been both job enriching and career enhancing.

Internal Evangelist of the Year Award 2010

I’m here to give an award, right? So what is this award about?

This IEoY Award recognizes an individual for his or her accomplishments in advancing their organization’s enterprise 2.0 goals. This award recognizes the evangelist who is:

  • Passionate
  • Inspirational
  • Enthusiastic
  • An expert in business strategy
  • Politically savvy
  • A catalyst for change
  • A leader and team player
  • And someone who has great capacity to move and motivate an entire organization

The nominees on the list this year received overwhelming endorsement from executives and colleagues within their companies as the candidates who represent all the qualities I described.

As the winner of this inaugural award last year, I’m honored to pass the torch to a new IEoY this year. I know each and every nominee very well, and I’m glad I didn’t have to make the final decision. It would have been a tough choice. Every nominee has led impressive programs in their organizations. AND they have given back to the industry, sharing their knowledge, speaking at industry events or blogging their lessons learned.

I’m thrilled to see these names on the list and I’m honored to call every one of these nominees my friend.

Good luck to all of you.

So who are the nominees this year?

  • Bruce Galinsky, Metlife
  • Kevin Crossman, Juniper Networks
  • Greg Lowe , Alcatel-Lucent
  • Megan Murray, Booz Allen Hamilton
  • Rawn Shah. IBM
  • Luis Suarez IBM

The Envelope Please . . .

And now, it gives me great honor to announce the 2010 Internal Evangelist of the Year…may I have the envelope please.

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Join me in congratulating . . . Luis Suarez

It’s with great pleasure that I announce Luis Suarez from IBM as this year’s IE0Y Award Winner.

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Some photo credit under CC to Alex Dunne http://www.flickr.com/photos/adunne/with/5165270572/

Enterprise 2.0: It’s No Field of Dreams (A CSC Case Study)

I always enjoy attending the Enterprise 2.0 conference, and last week’s conference in Boston was no different. Simon Scullion and I shared CSC’s case study story during our session titled “Enterprise 2.0: It’s No Field of Dreams”.

Enterprise 2.0: It’s No Field of Dreams

The 1989 baseball film “Field of Dreams” is often cited as the source for the memorable quote “If you build it, they will come.” In the film, an Iowa farmer hears a voice to tell him to build a baseball field and the ghosts of Shoeless Joe Jackson and other Chicago White Sox players will just show up and play. No business plan. No marketing plan. No plan at all in fact. Just the notion that if you build the ball park your players and your audience will just show up.

But we know that’s not the way business works. You can’t just install something without a business and marketing plan. In a business context, this is often used as a negative metaphor – people say “Don’t build it, and just hope they will come.”

Enterprise 2.0 is not a field of dreams. You need to plan to be successful. More importantly these tools are about people. You really need to understand how to engage your audience.

But how do you locate, find, inspire, motivate and orchestrate passionate advocates to help you engage your users? Well, CSC feels we had the winning combination to go wide, go global and go viral. Our case study talk during the Enterprise 2.0 Conference in Boston last week described what CSC did to fill the seats at our baseball stadium of collaboration.

Adoption Planning: Plan for the People

So how did we do it? And — how is any of that different from any other large IT project? Well, most of us know how to roll out tools, get the system set up, configured and deployed. And we felt that we had done everything we could to prepare for a successful IT deployment. But we realized early on this could not be just another an IT project.

This was a tool for people. We knew we would ask users to evolve how they think about the nature of their work and the transparency with which they do that work.

You hear in the industry you can’t plan to go viral. I argue you can’t viral if you don’t plan well – – Claire Flanagan

So to view the highlights of our story, view our presentation now on SlideShare:

Below is a very brief summary of our adoption planning tactics:

  1. Adoption Principles – Before we started we thought carefully about our adoption guiding principles, those areas that would shape how we would approach deployment. There are no right answers, no silver bullet, in fact the answers to any of these areas can vary for your organization and your culture. We addressed areas like executive involvement, listening and adapting to our politics and culture, thinking about taxonomy patterns and emergence, staffing for success (community managers and advocates) and other important areas.
  2. Advocate Planning - We knew we needed to both quickly scale the efforts of our small project team, but also knew that we needed to reach out to our global users to help us go wide, global and viral. We located a team of 12 chief champions who helped us bring on another 100 advocates prior to our launch.
  3. Executives as Advocates – We knew our executives were not only sponsors of our program, but they were also critical in “walking the talk” and showing that C3 was safe for business. Our advocates helped us engage executives as well as they worked with local management.
  4. Seed Use Cases – No one likes joining a space that is empty. They don’t know what to do or where to start. Also, these tools have to be more than just “Facebook for the Enterprise”. Your executives demand it. We felt it was important to seed use cases that met our business goals, use cases that our global project, competency or community teams could start using right away. Our advocates helped us seed over 200 groups prior to our C3 pilot launch.
  5. Watercooler – Don’t overlook the importance of relationships and the value of a ‘virtual’ watercooler – a location where pure “social” conversations are ok. We knew we needed to trust our employees, but we needed to also create ‘bump in’ opportunities where new relationships and trust could form.
  6. Feedback & Transparency – We knew it was important to provide formal feedback mechanisms while practicing transparency. With the help of our advocates we engaged in both the easy and the tough conversations online – and we feel – earned the trust of our employees along the way.

The above are obviously only small summary points of our talk.

To hear the more specific tactics we used in our Adoption Planning, catch one of our upcoming talks at one of the many industry conferences coming up. Watch our blogs for where you’ll hear our case study next.

Enterprise 2.0: It’s No Field of Dreams- A CSC Case Study

For several months, CSC’s Case Study has gotten some industry attention for an Enterprise 2.0 program pilot that was so successful it acted as the final stage in making the business case for an ongoing production deployment.

Be sure to sign up for the Enterprise 2.0 Conference in Boston this June to hear both CSC’s executive keynote and a detailed breakout session.

CSC’s Executive Business Sponsor Keynotes June’s Enterprise 2.0 Conference

Lem LasherCSC’s executive business sponsor, Lem Lasher, President of Global Business Solutions (GBS) and CSC’s Chief Innovation Officer, will be a featured keynote at this year’s conference. He will talk about “The C-Level Perspective: Social Collaboration Fueling Innovation, Business Results and Competitive Advantage”

Session Abstract:

“CSC has had remarkable success with social business software through a strategic, award-winning initiative called C3 to “connect people to people, connect people to content, and connect people to communities.” This global social collaboration platform enjoyed early success during its pilot phase collapsing time zones, distance and organizational barriers, reducing business development time and driving revenue and innovation.

Join this keynote to hear CSC’s C3 executive business sponsor Lem Lasher give insight on why he chose to sponsor this program and how it aligned with CSC’s broader strategic collaboration and innovation initiatives required for fueling the company’s growth and competitive strategy. Finally, Lem will share his thoughts on successfully engaging executive sponsors and how to tailor your business case to the C-level.”

“Enterprise 2.0: It’s No Field of Dreams – A CSC Case Study”

CSC knew that success with an Enterprise 2.0 program required more than just deploying a tool, we knew it required planning for the people, planning a solid adoption program. Come hear CSC’s case study, presented by Simon Scullion and Claire Flanagan at the conference on Tuesday, June 15, 2010, 1:00 PM-2:00 PM

Session abstract:

“You’ve secured sponsorship for your E2.0 initiative. Now what? You know you need top management involvement to establish “formal” support. You’ve also heard you need groundswell support, too. But how do you get both? And what’s the right mix of each to foster success? And how do you ensure that when you build the environment, your users will come?

Come learn how CSC got beyond the Field of Dreams with a robust adoption campaign for “C3: Connect. Communicate. Collaborate.”, its global internal social business software initiative that collapsed time zone, distance and organizational barriers.  We’ll discuss our multi-tiered advocacy strategy that augmented our formal, global communication plan and provided the bottoms-up support that was fundamental to the viral, early adoption success of this industry-recognized global initiative.”

Be sure to register, if you haven’t already. I hope to see you there.

Come see why The 2.0 Adoption Council rocks

Check out why The 2.0 Adoption Council Rocks.

Want more information on why I’m a charter member? We are a network of passionate champions in our respective enterprises, sharing our knowledge with others on their journey for enterprise 2.0 adoption. Learn more, check out my earlier blog post about the group, or just join us – click on the logo below!

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Join Us

CSC is awarded JiveWorld’s Inaugural Community Adoption Award

I received, along with a colleague of mine, John Chambers, Jive’s Community Adoption award at the inaugural JiveWorld conference earlier today. This award went to CSC for the launch of its internal community “C3: Connect. Communicate. Collaborate.”

Through the  tenacity, credibility and trustworthiness of those involved, the CSC team  secured a phenomenal level of executive endorsement from the onset and  established a clear linkage between its “enterprise 2.0″ initiatives to the  company’s core business strategic objectives. Through enabling a strong global advocate network and allowing collaboration patterns to emerge, C3 enjoyed viral  success in only 20 weeks, achieving 25,000 registered users, over 2000 new  groups and generating over 1 million page views a month.

The Community Adoption Award was set up by Jive with the following in mind:

Building a useful and engaging community is one thing, getting people to join the community and participate is another.

The successful launch of a community is a complex process involving multiple company groups to build buzz, educate users and encourage involvement. Many of Jive’s customers launch large marketing campaigns to promote a new community where others leverage word of mouth and other social media tools to drive people to their community.

We are honored to accept the award on behalf of many of our CSC team members and global advocates who worked so hard with us over the months to make the adoption of this program a success and beneficial to our employees.

Six customers in total, United Business Media (UBM), NIKE Inc., National Journal Group, CSC, Kaiser Permanente, and Swiss Re were recognized for outstanding achievements in their social business strategies. Read Jive’s Press Release for more details.

The 2.0 Adoption Council

Conferences are a great way to network. As great as these social media tools are, sometimes there’s no better way to build or reinforce your network, or ties, than meeting people in person.

In this context, I’m speaking of the recent Enterprise 2.0 conference held this past June in Boston.

I have been aggressively pursuing an Enterprise 2.0 strategy for a Fortune 500 company the last year, and much of the year what I was doing was semi-confidential.

But by June, our deployment pilot was well underway. So it was great to come armed to my second E2.0 conference with lots of questions, a few relationships already established and a passionate enthusiasm to learn more.

I ran into folks I met last year and folks, of course, from my own company who I rarely get to see, but always enjoy hanging out with (Mark Masterson, Sherri Hartlen-Neely and Doug Neal). But I also got to meet new folks in the industry (I’m sure I’ll forget some names, so please forgive me upfront.) Megan Murray and other folks from Booz Allen Hamilton (who I met briefly at last year’s E2.0 and Confluence User Group), Patricia Romeo from Deloitte, Jamie Pappas from EMC (who I had talked to and exchanged emails with but never met), Ted Hopton from UBM (again who I had just started to get to know virtually), Greg Lowe from Alcatel-Lucent (who now ranks among my top Twitter friends, always reliable for the occasional dig or sarcasm!), Gia Lyons from Jive Software (ok, we have met and chatted a lot this year, but it was a great bonus to hang out!), Ryan Boyles and Luis Suarez from IBM, Rachel Happe and Jim Storer from The Community Roundtable, Ed Sullivan from Radian 6 and finally, and most importantly, Susan Scrupski who we all know as ITSinsider.

It turns out, I didn’t get to spend nearly enough time talking to Susan as I would have liked. But what I missed out on during that conference, I have more than made up for since.

Apparently Susan noticed what most of us noticed this year at the Enterprise 2.0 Conference – and that was “Where are the customer case studies”? Yes, there were a few. But all of us who are trying to ‘do E2.0′ behind our firewalls are so looking for those stories (successes, lessons learned, how to make a case, where are the struggles and are we any better off than last year?).

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I am grateful to the few folks that did get in her ear that week, because under her leadership The 2.0 Adoption Council is now underway. And I am grateful to have been invited as an early member, along with Mark Masterson, from CSC.

“We are a collection of managers in large enterprises that are charting the course for 2.0 adoption. Although we may use different platforms and tools, we all share a common enthusiasm for bringing a new way of working to our representative companies. We call ourselves “internal evangelists” and some say we have one of the most difficult, yet exciting jobs in the global marketplace.”

Membership into the council is limited to 2 members from any enterprise (10K+ employees) actively engaged and leading E2.0 efforts.

Since this Council kicked off almost a month and a half ago I have already received great personal benefits.

First – I have already been able to benchmark best practices and case studies with a few members. This has directly benefited the next stage in our internal deployment.
Second, in just a few short weeks my network of colleagues and experts who share the same passion and focus that I do has expanded exponentially. I no longer feel isolated behind my company’s firewall. This in turn makes me more valuable to my employer as I can now draw upon experiences from other members rather than what I think might be the answer.
Third, and related to the above, I’ve already been able to ask questions and get them answered from this community. And quickly, too.
And finally, I am finding it fun to share my own experience and case studies with others.
  1. I have already been able to benchmark best practices and case studies with a few members. This has directly benefited the next stage in our internal deployment.
  2. In just a few short weeks my network of colleagues and experts who share the same passion and focus that I do has expanded exponentially. I no longer feel isolated behind our firewall. And I have met many more E2.0 evangelists since the conference.
  3. Related to the above, I’ve already been able to ask questions and get them answered from this community. And quickly, too.
  4. And finally, I am finding it fun to share my own experience and case studies with others.

Membership in The 2.o Adoption Council is still open to new members. Won’t you join us? Engage. Evangelize. Empower. To learn more visit http://www.20adoptioncouncil.com/Blog/

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